Bumble and Bumble Illuminated Blonde Purple Shampoo

What is it:

Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. Free of sulfate cleansers.

Formulated For:

COLOR: Blonde tones TYPE: All hair types and textures

How to Use:

After cleansing with Illuminated Blonde Shampoo, start conditioning at the ends and work your way up. Let it sit for two to five minutes. Rinse.
FROM THE PRO: To help repair damage, work our Bond-Building Repair collection (Shampoo, Conditioner, Treatment, Styling Cream) into your routine. Rotate your Illuminated Blonde haircare regimen with the Bond-Building regimen.